Insights

The Chinese highly value Chile's cherries and pay a significant price premium compared to other markets, making Chile the dominant cherry supplier to China. Chile’s cherry exports to China have emerged as one of the most striking international trade success stories, with the market growing exponentially over the past decade. Today, Chile accounts for over 90% of all cherry imports to China, a trade that has brought significant economic benefits to both Chilean producers and Chinese consumers. This trade has boosted Chile’s economy, created thousands of jobs, and become a cornerstone of Chile's agricultural exports.

Booming Market and Record Exports

Chile’s cherry industry has expanded rapidly to meet Chinese demand. In the 2024/25 season, Chile exported a record 625,208 metric tons (MT) of cherries—a 51.1% increase compared to the previous year—generating an estimated $1.5 billion in export revenue. This growth is driven by increased production from expanding orchards and newly productive trees on over 80,000 hectares of planted area, up 4.6% from the previous year. The leading cherry-producing regions include Maule and O'Higgins.

Export volumes in marketing year (MY) 2025/26 are projected to grow further by 7.2%, reaching 670,000 MT driven by continued strong demand from China. Despite this record volume, the market experienced oversupply, leading to sharply reduced prices and some inconsistencies in cherry quality, which impacted Chile’s premium image in China. Chilean exporters are responding by focusing on maintaining high-quality standards and targeting a broader range of Chinese cities, including emerging inland markets beyond traditional coastal hubs.

Dominance of China and Growing Market Diversification

China remains the dominant market, importing approximately 567,625 MT in MY 2024/25, accounting for about 90.8% of Chile’s total cherry exports. The United States is the second-largest market (3.2% of exports), with significant growth noted in South Korea, Taiwan, and Vietnam as exporters aim to diversify markets and reduce dependency on China.

Cultural and Logistical Drivers of Demand

Chilean cherries are especially popular in China around Lunar New Year due to their symbolism of prosperity and good fortune. Their large size, sweet flavor, and vibrant red color appeal to Chinese consumers. Modern cold storage and fast shipping via direct routes allow cherries to reach China’s markets in under 14 days, preserving freshness and quality. Chinese e-commerce platforms and social media influencers amplify demand by showcasing the cherries’ premium appeal.

Challenges and Innovation

Maintaining high standards is a challenge as production and exports increase. Chilean producers are investing in automated packing, improved preservation technologies, and quality tracking to reduce fruit damage and meet strict Chinese phytosanitary regulations. Innovation in cold chain logistics and marketing strategies remains critical to sustaining profitability and valuation in competitive international markets.

Growth Outlook and Industry Trends

Production is expected to reach 730,000 MT in MY 2025/26, with modest domestic consumption projected to rise to 60,000 MT. The Chilean cherry market is supported by regulatory incentives, government programs for sustainable farming, and growing global demand for healthy, traceable, and organic fruit products. Chile’s strategic investments in these areas strengthen its position as a leading global cherry supplier, not only in Asia but also expanding export reach to North America and Europe.